Brief 3: Collide

Project Synopsis

This module enables you to develop the integrated design methodologies required to work in a dynamic, professional, creative and commercial environment. This project demands that you channel your intellectual and creative skills, through exploration and self-directed progression that demonstrates your ability and independence, as well as in-depth knowledge and understanding of aesthetic, environmental, marketing and technical requirements of design for the creative industries. Emphasis is placed upon the ability to achieve high-level flexible thinking approaches in the pursuit of creative solutions. Expectations are further challenged for the design outcomes and artefacts to achieve group coherence for exhibition purposes.

Project/Assessment requirements:

The assignment will incorporate a range of stringent professional requirements, involving personal and project management, detailed research, creativity and originality, as well as a high level of technical expertise and portfolio promotion.

Project/Assessment Task:

Brief: Collide

Individual Task = create both physical and digital outcomes in response to the three themes explored.

• Explore and evaluate the creative propositions beyond the parameters of your chosen project

• Produce outcomes that respond effectively and coherently and meet your project's initial aims and objectives

• Resolve technical and aesthetic problems utilising and practising a variety of working methods

• Present and communicate developmental work and outcomes in a manner appropriate to your discipline and to high professional standard

Collaborate = create artefacts and curate an exhibition of work to launch the Collide Event Exhibition outcomes for screen-based media as well as physical installation pieces

R&D = Blog - should include research, methodologies, experimentation, prototyping, synopsis and strategies.

Consider, explore and mash-up the three themes; Happiness/ the Internet/ Your Future Self; Sagmeister urges us not to convey happiness but to ‘evoke happiness’.

Coupland misses his pre-internet brain – should we embrace this ‘inevitability’?

The future – the virtual or reality – will we fake it, or keep it real?

Ten years from now…what will you be doing?

‘Collide’ requires you to appropriate and converge a variety of mediums for exhibition at the Collide Event:

Graphic Design

Posters, Fanzines, Book, Magazine, E-zine, Manifesto, Marketing Strategy, Direct Mail, Advertising Campaign, Advertisements, Copy, Photography, Social Media (Facebook, Twitter, Instagram, YouTube, Vimeo, Vine, etc…). 3D artefacts, installations, events and experiences.

Aims:

Undertake creative and ambitious research beyond the parameters of each theme Develop a brief that transcends commerce and commodity acquisition Examine the conceptual and aesthetic potential of digital convergence and the future self Innovate,explore and expand technical and personal parameters. Create a contemporary portfolio piece for personal promotion and a curated exhibition. Show your ingenuity – be unique - make it memorable

Requirements:

A portfolio of designs involving a high degree of creative and technical skill and justification, in which there is a clear reasoned and personal response to the requirements of the brief. Background material in the form of research and concept development will be of a high standard and will clearly support the final outcome. Each assignment will incorporate a high degree of finish and presentation, with all aspects of the brief taken into account.

Key Words:

Bang

Shatter

Clash

Jolt

Break Up

Conflict

Bump

Smash

Crunch

Scrap

Plow

Crash

Strike

Splinter

Hit

Beat

Happy

Technology

Future

Travel

Sun

Internet

Photo

Smile

Social

Family

Friends

Pets