In the 10 years since launch, Fever-Tree have pioneered a new premium mixer drink category both in the
UK and internationally by creating
a range of mixer drinks that are unrivalled in terms of quality and taste.
The idea for Fever-Tree came about after a gin & tonic tasting revealed that the majority of mixers, tonic specifically, contained artificial sweeteners and flavourings. The mixer category had long been dominated by giant brands more concerned with cutting costs than improving taste. The use of sickly sweeteners and artificial flavourings left a cloying aftertaste masking
the flavours of the spirits they were intended to be paired with.
And so in 2005, co-founders, Charles Rolls and Tim Warrillow, set out to create an all-natural tonic water and mixer range to pair with
the growing number of premium spirits on the market. From the
Congo to the Ivory Coast, they’ve travelled to the ends of the earth to source the highest quality ingredients from small specialist producers. All nine of our products are carefully crafted to enhance, rather than overpower, the world’s nest spirits.
The Creative Challenge
Over the next 5 years, we are committed to raising money for our charity of choice, Malaria No More UK. One of the ways we
intend to do this is to launch a series of
limited edition 500ml bottle wraps each year, to coincide with World Malaria Day (25th April). The designs will be inspired by the countries affected by the disease and Fever-Tree will make a donation to MNMUK for each limited edition bottle sold.
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