Project Synopsis
This module enables you to develop the integrated design methodologies required to work in a dynamic, professional, creative and commercial environment. The introduction of more demanding projects support and generate a greater in-depth knowledge and understanding of aesthetic, environmental, marketing and technical requirements of design for the creative industries. Emphasis is placed upon the ability to develop high-level flexible thinking approaches in the pursuit of creative solutions.
Project/Assessment requirements:
The assignments will incorporate a range of stringent professional requirements, involving personal time management, detailed research, creativity and originality, as well as a high level of technical expertise.
Brief: Live National Competitions – YCN and RSA
Select one (or more) briefs from National Student Competitions: YCN & RSA
http://www.ycn.org/awards/ycn-student-awards/2015-16-ycn-student-awards/briefs
http://sda.thersa.org/en/challenge/rsa-student-design-awards-2016/phase/rsa-student-design-awards-2016/tracks
You are invited to work on a selection of live creative briefs, written by commercial organisations, each offering a range of challenges. This will enable you to benefit from engaging fully with contemporary communication challenges, gain increased confidence, visibility and employability, and a unique opportunity to showcase your emerging creative talent. This project will require you to explore, compile, share and analyse, research, and individually work up concepts and outcomes. Research the company, commercial venture or organisation to determine it’s key offer, services, attributes, characteristics etc. Research, analyse and build insight into who the main target audiences are, and determine what would increase their engagement and commitment with your chosen company, commercial venture or organisation, as proposed by your chosen brief.
Considerations:
Make sure you scope your time effectively – not doing so will cause issues and problems later down the line. Please be mindful of the company, commercial venture or organisation you research and choose. Respect their privacy laws and strictly follow their instructions. Do not post or discuss the projects online until instructed to do so. Please refer to the Ethics section below and follow the links for guidance
Aims:
Undertake and apply real world research. Develop a range of practical outcomes through research and development. Examine branding as an area of communication design practice. Innovate and explore technical parameters. Create contemporary portfolio pieces. Produce work aimed at a specific target audience
Requirements:
A set of design solutions submitted as a PDF showing the brand elements, assets and components to meet the commercial brief requirements A range of mood boards, storyboards, strategies, research components and notes, submitted as PDFs as part of a research and development portfolio.
Graphic Design:
Using InDesign, produce an A4 landscape research document saved as a PDF that shows the complete developmental process, from initial research, analysis, ideas generation, development and prototyping of the proposed final outcomes. (minimum of 25 pages and maximum of 30 pages) A short written piece of reflective evaluation on how the project went (250 words max)
Glossary of terms
Methodology:
The science of method, or a body of methods, employed in a particular activity such as the research aspects of a project.
Secondary Research:
Established or existing research already undertaken in the field and used to support the designer’s own research.
Primary Research:
The raw materials, which a designer directly works with in relation to research. Primary research approaches might include audience interviews, direct testing of potential visual solutions.
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