I have chosen the Fever Tree brief because I feel like it is the most interesting brief alongside the Ferdigoni brief. I like to put fact into infographic illustrations so this could be a really good opportunity.
I will look to inform people about Malaria, its causes and its effects, to raise awareness about the disease and how Fever Tree plan to help.
I want to create something unordinary, something people don't often see on labels for tonic. My first idea was to print the label I create on a transparent background, almost incorporating the drink in with the label, possibly using the bubbles with the label to create an effect.
I want to use very obvious and shocking statistics that not only connect with Malaria but have relevance to the person drinking the tonic water such as “In *chosen country*, you have an 87% chance of catching Malaria from the same amount of water that you are about to drink” - I want to connect with the audience but not to the extent that it puts them o buying the brand.
Then continue to tell the customer that if they purchase the bottle, the percentage donation will help 20 x the amount of water they are about to drink to become Malaria free in that country.
I want to place a QR barcode next to the retail barcode that customers can scan to get access to information about Malaria and how Fever-Tree is going to help.
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