This is a collage of lots of different cereal boxes in an array of colours. When I look directly at the collage, the first two colours that really stand out are red and yellow. From research in previous projects, I understand that red is the first colour the eye sees and is the colour of power.
I went to the shops and bought 3 different breakfast cereals all with different themes. After doing a quick survey with a few friends and family of all ages asking which cereal the would pick, not seeing what kind of cereal was inside, 10/15 people picked Jungle Bites (3/15 picked Golden Balls and 2/15 picked Strawberry Bites), they said the green jungle theme was more interesting than just a fairly plain blue or pink background.
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Character Development
This session will introduce you to production techniques and workflows as they relate to character design. The character you will create will be used on packaging which you will also design and eventually produce prototypes for. The focus here is on character design as it relates to brand & pack design.
The outcome from this workshop will be character sheets and production layouts for a new brand of breakfast cereal. This package will be developed further in later lessons.
In this workshop you will be expected to:
1. Create sketched ideas for a character
2. Create a brand for your character
3. Generate layouts for your package
Things to consider:
When developing character sheets you should pay attention to the form of the character; make them dynamic and interesting to look at. When considering the brand aspect you need to make your characters interesting to the consumer. what are your characters about? what is their story? Consider the age group the product will be aimed at.
Characters are used widely for brand identity generating consumer appeal and are used across the spectrum of marketing material. You are encouraged to think of this in your design considerations.
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Going along with a green jungle theme, I decided instead of putting lots of different jungle animals on the box, just to select one and put the animal name in the title. I have had mixed opinions about this, some people say that selecting a specific animal limits my audience as children will only select it if they like the animal but I have decided to choose a specific animal because I want to educate children about the animal. If I selected a range of animals, it would be too much information to put onto one box of cereal whereas if I made a range of animal themed cereals I could put specific facts on each box.
These are my character choices for my new cereal. They're fairly basic but once I have chosen which animal I want to use then I will put a lot more detail into it. Next to my illustrations are some of the names I came up with after creating my characters. I definitely like Turtle Shells the best so I am going ahead with that idea.
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