Wednesday, 30 September 2015

Sony Bravia Bouncy Ball Advert


...an example of a fantastic commercial that connected emotionally with the audience.


While most other brands at that time were concentrating on selling through a direct display of their latest technology, Sony managed to engage viscerally with the viewer.


As a result it not only gave great confidence in that particular product, but an embracing of the brand in general.


I think this is a fantastic advert, although you don't instantly find relevance in it, i saw it as millions of coloured pixels rolling down the hill toward you. That is just my Graphic Design part of the brain working.







This is the spoof advert from the Sony Bravia Bouncy Ball advert created by Tango using various fruits.



Even though this is a good advert, it doesn't have anything on the Sony Bravia advert. I don't feel like it gives the same effect. It just looks like a Morrisons van left its back doors open and drove off. Can Tango not come up with their own original ideas? Why copy another advert? Were they actually trying to subconsciously promote the Sony Bravia advert? Because that is all i thought of.

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