Wednesday, 30 September 2015

P&P Lesson 1 - Sara Nesteruk - Loops and Living Holds

For the first process and production lesson this year we revisited the basics of Adobe After Effects and looked at using the “wiggler” tool.
To start off the lesson, we watched a video called the ‘Thomas Beale Cipher’ which was an example of the kind of animation we would be doing in the lesson.


Vimeo: The Thomas Beale Cipher from Andrew S Allen


This is a fairly simple yet very effective technique in Animation.


A Loop: A loop is the repetition of part of an animation. For example, you can animate a clock ticking around the clock just once, then repeat the animated portion with a few clicks automatically rather than repeating it manually. 


A Living Hold: A clever tool that shows the viewer that the animation hasn't stopped or broken when text appears on the screen. (Look for it in the introductory credits of the Beale Cipher)


We started by creating a character on Adobe Illustrator, separating each body part into layers so we can move each part later on in Adobe After Effects. Once on After Effects, we loaded the Illustrator file and parented the layers.


Using keyframes, we moved the layers around to create movement, experimenting with different transformations. We then moved onto using the Wiggler tool, a tool that alters the speed and smoothness of the animations, although it is a little unpredictable and takes a while to get it just right. Finally, we tried out a little bit of coding, not my favourite part of the lesson as it wasn't too easy and didn't give the kind of effect i like from doing it manually myself.


Shortcuts:
A - anchor point

P - position
R - rotation 
S - scale

T - opacity

Using track mats was the last part of the lesson, this adds textures to the animation making it look a bit more interesting.


Sony Bravia Bouncy Ball Advert


...an example of a fantastic commercial that connected emotionally with the audience.


While most other brands at that time were concentrating on selling through a direct display of their latest technology, Sony managed to engage viscerally with the viewer.


As a result it not only gave great confidence in that particular product, but an embracing of the brand in general.


I think this is a fantastic advert, although you don't instantly find relevance in it, i saw it as millions of coloured pixels rolling down the hill toward you. That is just my Graphic Design part of the brain working.







This is the spoof advert from the Sony Bravia Bouncy Ball advert created by Tango using various fruits.



Even though this is a good advert, it doesn't have anything on the Sony Bravia advert. I don't feel like it gives the same effect. It just looks like a Morrisons van left its back doors open and drove off. Can Tango not come up with their own original ideas? Why copy another advert? Were they actually trying to subconsciously promote the Sony Bravia advert? Because that is all i thought of.

Martha Rosler - The Bowery in Two Inadequate Descriptive Systems

A while back, we had a lecture about Martha Rosler. An upper-class photographer in the 1960’s and 70’s. She used to go around to a place called The Bowery, a very low class and poor area of the city and photograph what she saw... But instead of photographing the people and the poverty, she photographed objects and scenes that represented them. She didn’t objectify the people, just what they did and where they did it





I found this lecture very interesting so i did a bit more digging and found out a bit more about the kinds of work Rosler had done and is doing now. A lot of it features women in the home and what i imagined was some sort of antifeminist message. Bringing The War Home originally said to me that Rosler’s views were that all women are housewives while the men go off to war... A very outdated view of society. I then decided that actually, it was nothing glamorous but actually a representation of something negative... And i was right.





















These images were created at the peak of the US military engagement in Vietnam. The images are a response to her frustration with “the images we saw in the television and print media”.

Although the images were created to do with the fact she didn’t like to see the war in her front room, my point is that all of the images depict a woman in the household, something that isn’t common in our working society anymore.

Tuesday, 29 September 2015

A Conversation: Culture - Brand - Innovation - Technology



A Conversation: Survey Time!


I want to know what you're talking about!


Please click here to fill out my short survey on Survey Monkey!







A Conversation: What Are The Most Important Conversations To Me And In The Future?

Now:

Health - When will we find a cure for Cancer?

Age - Will children ever dress their age again?

Fashion - Is fit really the new skinny?

Jobs - Do I really have a chance at getting a job when I leave university?

Retirement - Am I going to have to work until my death?



Future:

War - Will we kill ourselves and the  planet with WWIII?

Living cost - Will we all end up homeless with rising living costs?

Retirement Age/Cost - Can we ever afford to retire?

Health Care - Will we ever take the effects of smoking seriously?

A Conversation: News Of The World




A Conversation: Todays Twitter Trends

Twitter is now a huge part of our communicating lives, used for connecting by common interests. This is today's 'Trends' on Twitter, varying conversations connecting people all over the world. #MakeInIndia is all about India's plans to offer 850 ports along key rivers. It is a major new national program designed to transform India into a global manufacturing hub. #InternationalCoffeeDay is all about the appreciation of coffee all over the world and crediting all of the coffee growers for what they do. Twitter is the best place to start a conversation (or debate) as everyone is connected all around the world. Through Hashtagging, you are able to search a theme and join in on the conversation. News travels faster on Twitter than any other media! You can post one thing and in seconds it can be trending on the other side of the world!

A Conversation: What is the most important conversation for today?

Weight - Is curvy really the new skinny?
Age - Are kids/teens growing up too fast?
Environment - How fast is pollution actually killing us?
Food prices - Meat and dairy prices going up?
Immigration - Are refugees taking over?
War - Will we kill our planet with WWIII?
Living cost - Will we all end up homeless with rising living costs?
Government - Are we going even further down hill?
Health Care - Will we ever take the effects of smoking seriously?
Retirement Age/Cost - Can we ever afford to retire?
Equality - Age/Sex/Beliefs/Background/Nationality - Work pay

A Conversation: Types of conversation

Body Language
Verbal
Eye Contact
Sign Language
Technology
Emoticons
Letters
Images
Social Media
Art / Artistic Response
Dance / Interpretive
Codes / Secret messages

A Conversation: What is a conversation?

A conversation is a form of interactive, spontaneous communication, especially an informal one, between two or more people, in which news and ideas are exchanged. Typically it occurs in spoken communication although written exchanges are also sometimes referred to as conversations. The development of conversational skills in a new language is a frequent focus of language teaching and learning.
One element of conversation is discussion: sharing opinions on subjects that are thought of during the conversation. In polite society the subject changes before discussion becomes dispute. For example, if theology is being discussed, no one is insisting a particular view be accepted.
There are certain situations, typically encountered while traveling, which result in strangers sharing what would ordinarily be an intimate social space such as sitting together on a bus or airplane. In such situations strangers are likely to share intimate personal information they would not ordinarily share with strangers.


Conversing with one’s self also called intrapersonal communication, conversing with one’s self is sometimes able to help solve problems, or serve therapeutic purposes, such as the avoidance of silence.

Brief 1: A Conversation



This module enables you to develop the integrated design methodologies required to work in a dynamic, professional, creative and commercial environment.

The introduction of more demanding projects support and generate a greater in-depth knowledge and understanding of aesthetic, environmental, marketing and technical requirements of design for the creative industries. Emphasis is placed upon the ability to develop high-level flexible thinking approaches in the pursuit of creative solutions.



The assignments will incorporate a range of stringent professional requirements, involving personal time management, detailed research, creativity and originality, as well as a high level of technical expertise.


Take time to develop ideas and experiment with different media, materials and technologies. Play with instructions, reinterpret, disrupt, reinvent...


Considerations:
What’s the most important conversation for today?
Where is the most important place for the conversation to take place?
How will the conversation be heard?
Who will your audience be?

Who will you speak to?
What is the message?

What are your aims?

Who will benefit? 
What’s the most important conversation for the future?


Through the application of your chosen practice you are asked to research and develop a visual outcome that centres around the idea of ‘A Conversation’. 


Consider the conversation between yourself and technology, the internet, phone apps.

Look at current social behavior, group activities, communities, lifestyles, conventions, business, leisure, play. An external, political or social conversation that you may support or contest.


Consider the conversation creative industry professionals have with the notion of communication, technology and society.



Posters, Fanzines, Book, Magazine, E-zine, Manifesto, Marketing Strategy, Direct Mail, Advertising Campaign, Advertisements, Copy, Photography, Social Media (Facebook, Twitter, Instagram, YouTube, Vimeo, Vine, etc...).


Aims:
Undertake creative and ambitious research.
Develop a brief through research and development.
Examine the conceptual and aesthetic potential of “a conversation”. Innovate and explore technical parameters.
Create a contemporary portfolio piece.
Make your chosen audience pay attention to your work.


Requirements:

A portfolio of designs involving a high degree of creative and technical skill and also market justification, in which there is a clear reasoned and personal response to the requirements of the brief. Background material in the form of research and concept development will be of a high standard and will clearly support the final outcome. Each assignment will incorporate a high degree of finish and presentation, with all aspects of the brief taken into account. 

How to be a successful creative

To be a successful creative requires a collision of:

understanding

attitudes
ideas
medium
behaviours
technologies
practices
cultures
disciplines
people
general
ethics
checklist...

*Storytelling is all the rage*

As digital creatives, we have to understand the power of storytelling, and the impact of great stories on individuals. People have told stories since time began, they are psychologically powerful and help us understand complex concepts to realise our place in the world.

Fundamentally great stories can change our behaviour, connect us to others, united by the shared experience.


In business, storytelling is paramount, they realise dry data doesn’t work, but emotion does, connecting people to a business agenda begins with –

‘Once upon a time...’

When we read dry, factual arguments, we read with our guard up - we are critical and skeptical. But when we are absorbed in a story we drop our intellectual guard. We are moved emotionally and this seems to leave us defenseless...

*Memorable enough to be shared*

Arguably the very first online viral marketing campaign predating YouTube, Facebook, and MySpace.

The Blair Witch Project.


Shot on a shoestring budget of just $22,000, the film raked in over

$250 million.

Thanks in part to its novel approach of terrifying audiences into believing that the fictitious story of three missing film students was 100% real.


The key?

A deft combination of “found footage,” strategically seeded rumors on online message boards, and a series of low-budget ads and trailers.

The public/audience is wise to this now and as a result can’t be affected in quite the same way.


Ultimately the public consciousness is hyper intelligent.


Our collective mass is smart and won’t put up with blatant advertising tactics.


However! simple approaches can still work... (maybe we’re not super smart)

Year 2 Theme: Collide

Introducing this year’s theme Collide, to put into context the changing nature of society and the creative industries...



The Digital Age’ is an immersive, seamless experience so pervasive that terms like ‘The Internet of Things’ – defines the digital native’s* relationship with other people and the environment – we communicate and experience our world through technology...




We constantly question our existence and examine the human response to our environment, in an attempt to identify our roles within society and the need to belong...




Some people are concerned that the Internet is eroding our concentration, limiting our experience of life. Others believe that ‘digital natives’ who have experienced the bombardment of branding, consumer society and our obsession with social media will become better equipped to exist in the future.




So, as digital creatives how do we begin to make sense of this revolution?




How do we approach our creative practice in this constantly evolving, multifaceted existence?




Collision Theory


In a chemical reaction, the reactant particles
can only react with each other when they bump into one another. According
to collision theory when molecules collide, bonds between their atoms can break, and then new bonds can form to make new molecules.



Using Collision Theory as a metaphor for creative practice


We need to consider our role in the 21st Century, understand culture and communication in
modern society, take many different perspectives, approaches, practices, play with mediums, mix the disciplines, collaborate with others...



Don’t just look at your own creative discipline but look more broadly and deeply at the wider world around us and the part we ourselves play.

Monday, 28 September 2015

Peter Norris - Monday Business Lectures - Introduction

We are now adults and responsible for our own actions!

What industry wants…
Independence
Self thinking
Analysis ability

Life expectancy:
100 years = 1200 months
19 years so far = 228 months
That's over 1/6 of my life gone already!
So… 972 months left
2 more years at uni = 24 months
Only 948 months after uni
Ignore the last 15 years of your life (after you’re 85)
So… 768 months left

Nearly half of this time YOU ARE ASLEEP!

SO ENGAGE
LIVE LIFE

Regret is always more painful than Failure
With failure – you can learn
With regret – you’ll never know!...but you will always wonder…
I really like this. I know it's true but i am always so scared of failing.

We all die, but not all of us live.
On my death bed, when my life flashes before my eyes,
I want it to be a really good movie!
I know my movie will be great! I want to travel the world and experience every culture.

Your Degree
Year 1 - 120 Credits (Completed)
Year 2 - 120 Credits
Year 3 - 120 Credits
However…
Year 2 - Worth ⅓ of your degree classification
Year 3 - Worth ⅔ of your degree classification
But…
Classification is only based on the BEST 100 credits in Year 2 
and the best 100 Credits in Year 3
This said…
You still need to pass ALL credits (from all years)
Pass mark: 40%
Can I do this? Is a pass still hard to get? You can't always be good at everything.

Degree Classification
First class 1st A 70% +
Second class, 1st Division 2.1 B 60% - 69%
Second class 2nd Division 2.2 C 50% - 59%
Third 3rd D 40% - 49%
Last year i was sat at a 2.2, could have scraped a 2.1... What will it be this year? Will this year be harder? How much harder? What is the secret to getting those extre few points?

Ask questions!
Engage with staff and peers

Remember…
This is YOUR degree
You have to WANT this
Chase it!
I definitely WANT this degree. I wouldn't pay £60,000 to go to university not to want my degree.

WARNING!
Assignment submissions tend to bunch together.
STOP partying and work when necessary!!

Finally…
If things start to go awry, for WHATEVER reason
TELL US! (tutors)

In essence… You try, I will try

My opinion:
Well… This lecture was a very deep and slightly depressing period of my life. Being told roughly how many months i have to live is a bit of an eye opener, i must admit. I worked out i have already lived about 1/6 of my life already! When Pete moved onto the bit about our degrees though, that was far more interesting but not any less scary.